ABOUT
Hi, my name is Kristi.
Rooted in Precision. Built to Deliver.
I am a multi-disciplinary designer, photographer, and content creator with extensive client-side and agency experience crafting visual stories and digital products. My background includes delivering end-to-end user experiences, UX/UI frameworks, and high-impact marketing content for startups, award-winning creative agencies, and Fortune 500 companies. I specialize in stepping seamlessly into fast-paced creative teams as an individual contributor to execute complex projects from concept to final launch.
Having operated deeply across digital branding, e-commerce, and hands-on production, I bring a broad technical toolkit that allows me to bridge gaps between structural product design and conversion-driven content production.
Alongside my design career, my background includes extensive technical operations within the action sports and outdoor industries. As a former sponsored team rider and certified wilderness guide, I combine strict attention to detail with an adaptable, real-world execution style that translates directly to high-stakes project environments.
Core Areas of Execution:
Digital Product Design & UX/UI: Building intuitive, high-fidelity user experiences, research frameworks, prototyping, and unified design systems aligned with established brand guidelines.
Multi-Disciplinary Design & E-Commerce: Driving digital branding strategy, marketing content, e-commerce layouts, and multi-channel asset creation.
Commercial Photography & Content Creation: Studio and remote field production, multi-platform asset creation, and lifestyle photography yielding high-traction audience engagement.
Background and Qualifications:
Corporate & Agency Experience: Nike, Intel, Deutsch, Icebreaker Merino, Altrec Outdoors (The House).
Outdoor & Action Sports Background: Former Pro Team Rider (Tona Kiteboarding, Cloudveil Mountain Works, Liquid Force Women’s Collective), Multi-Terrain Field Guide, and USA Today-featured watersports business founder (also featured in an adventure TV pilot).
Credentials & Certifications: Dual BFA in Graphic Design & Commercial Photography | FAA Drone Certified | NOAA Certified Storm Spotter (OR & TN) | AIARE 1 Avalanche Safety | Swiftwater Safety & Rescue | Wilderness First Aid | Lifeguard Certified.