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ABOUT

 

Hi, my name is Kristi.

 

Rooted in Precision. Built to Deliver.

I am a multi-disciplinary designer, photographer, and content creator with extensive client-side and agency experience crafting visual stories and digital products. My background includes delivering end-to-end user experiences, UX/UI frameworks, and high-impact marketing content for startups, award-winning creative agencies, and Fortune 500 companies. I specialize in stepping seamlessly into fast-paced creative teams as an individual contributor to execute complex projects from concept to final launch.

Having operated deeply across digital branding, e-commerce, and hands-on production, I bring a broad technical toolkit that allows me to bridge gaps between structural product design and conversion-driven content production.

Alongside my design career, my background includes extensive technical operations within the action sports and outdoor industries. As a former sponsored team rider and certified wilderness guide, I combine strict attention to detail with an adaptable, real-world execution style that translates directly to high-stakes project environments.

Core Areas of Execution:

  • Digital Product Design & UX/UI: Building intuitive, high-fidelity user experiences, research frameworks, prototyping, and unified design systems aligned with established brand guidelines.

  • Multi-Disciplinary Design & E-Commerce: Driving digital branding strategy, marketing content, e-commerce layouts, and multi-channel asset creation.

  • Commercial Photography & Content Creation: Studio and remote field production, multi-platform asset creation, and lifestyle photography yielding high-traction audience engagement.

Background and Qualifications:

  • Corporate & Agency Experience: Nike, Intel, Deutsch, Icebreaker Merino, Altrec Outdoors (The House).

  • Outdoor & Action Sports Background: Former Pro Team Rider (Tona Kiteboarding, Cloudveil Mountain Works, Liquid Force Women’s Collective), Multi-Terrain Field Guide, and USA Today-featured watersports business founder (also featured in an adventure TV pilot).

  • Credentials & Certifications: Dual BFA in Graphic Design & Commercial Photography | FAA Drone Certified | NOAA Certified Storm Spotter (OR & TN) | AIARE 1 Avalanche Safety | Swiftwater Safety & Rescue | Wilderness First Aid | Lifeguard Certified.

 
 

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